Communicating Your Purpose

The company has gone through four CEOs in five years. You have noticed a disturbing pattern, the Why changes based on the CEO. The changes have led to a degradation in the company’s How and What.

It’s no wonder why the organization has been losing talented leaders. To make matters worse, the employees are concerned about the company’s shifting purpose and loss of institutional knowledge. Speaker Simon Sinek notes:

We are drawn to leaders and organizations that are good at communicating what they believe. Their ability to make us feel like we belong, to make us feel special, safe and not alone is part of what gives them the ability to inspire us.

You desperately want to be inspired to believe in a purpose so you can help the organization achieve its vision. Alan Mulally, former CEO of the Ford Motor Company, explains:

It’s important to have a compelling vision and a comprehensive plan. Positive leadership — conveying the idea that there is always a way forward — is so important because that is what you are here for — to figure out how to move the organization forward.

What is a possible solution?

Human beings are social creatures. You thrive in an organization that creates a culture of transparent communications. Why because it helps in:

  • Making you feel like you belong.
  • Making you feel safe.
  • Making you feel special.
  • Giving you a voice to express concerns and wins.
  • Developing trust in leadership and with your co-workers.

Communications is critical without a clear plan the Why is lost.