Worth Paying For

Your car has almost 100,000 thousand miles and taking it to the dealer is expensive. Fortunately, a family friend recommended two mechanics:

First Mechanic:

  • Good mechanic.
  • Inexpensive.
  • Explains what he does.
  • You have never met face to face.
  • When you dropped off your car it’s up to you to figure out how to get home.

Second Mechanic

  • Good mechanic.
  • Inexpensive.
  • Explains what he does and why.
  • You've met face to face allot.
  • Follows up with you after the work is done.
  • Consults with you before any work is started.
  • Texted you “Merry Christmas” and “Happy Fathers Day.”
  • He drops you off and picks you up, so you don’t have to take mass transit.

It’s understandable why you only take your car to the second mechanic, author Tony Robbins notes:

“If you add the value, you will become the brand. Find a way to add more value than anyone else does.”

Adding value is a standard that most customers expect but adding more value than anyone else does is rare. How would you add more value:

  1. Be faster.
  2. Offer Better Quality.
  3. Increase Convenience.
  4. Follow up.

It’s not rocket science, but it does take a degree of implementation. If you don't add more value to your customer, then you will lose the customers to the person that does offer more value.