The Journey

Seth Godin changed the course of my life when he wrote: ”Instead of wondering when your next vacation is, maybe you should set up a life you don't need to escape from.” I have stopped complaining that my life sucks and started designing the life I want. 

Are you living the life you want?

To be honest with you I am not sure where I am going, but I refuse to live as an unremarkable average and die a wandering generality. So I am deciding, now, to be remarkable so I can live as a meaningful specific.

I have always wanted to profoundly understand how business works so my journey will focus on Josh Kaufman’s reading list. On my expedition, I have a few planned side trips that I have documented on my Now page.

I hope that my voyage serves as fodder to inspire you to start your journey. It makes little difference where you start. You just need to start, take small steps. It’s what you do consistently not sporadically that will get you to where you want to be.


You can't become a meaningful specific if you don't carve out time to learn. That was my biggest problem, I stopped learning and defaulted to becoming a cog in the great machine. So I made a choice to become a student, and I am starting with Josh Kaufman's Personal MBA reading list: where I will share with you what I learn.

Read Project99 →

The Reading List

How many books did you read last year? How many books have you read this year? Among all American adults, the median (midpoint), reads five books a year. And you wonder why you feel stuck? Hell, that is why I was stuck. So I have challenged myself to read 52 books this year, take a look at the list and join me on this challenge.

The Reading List →