Yes, the primary goal of any business is to make profit, otherwise what you have is a hobby. But before you make the first sale Seth Godin, the author of If You’re Clueless About Starting Your Own Business , shares:
”The first thing you need to do is assess your own strengths and weakness. Explore your motivations and discover whether of not you have what it takes to make it all happen.”
I have found that many entrepreneurs have great ideas on the path to profit but are ill-equipped to make it all happen. Why because you did not take the time to build the skills necessary to build your business.
Michael Masterson, explains:
”To start a business and keep it growing, you need to be able to correctly identify the most important problem, challenge, and opportunity you face at any given time.”
“In addition to that, you need to become good at five basic skills:
- Coming up with ideas
- Selling products
- Managing systems
- Developing superstars
- Taking action
Ideas are useless unless you have the skills to make it all happen. Now, you don’t need to have the skills before starting your business, but you should focus on acquiring the skills as quickly as possible. In the interim, surround yourself with people that have the skills. If you do, you might just become a business genius.