Speaker Simon Sinek writes:
People don't buy what you do; they buy why you do it.
Leaders and companies inspire others by first explaining, Why they do what they do.
By WHY I mean what is your purpose, cause or belief? WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?
Your Why serves to inspire your team and customers, it instills purpose and loyalty. This is why companies such as Apple have a cult-like following. This is why Martin Luther King influenced a movement. This is why John F. Kennedy moved a nation to put a man on the moon.
What is your Why?