Ramon B. Nuez Jr.

Over the past 5 years we have seen a revolution in the social conversation. An outbreak of discourse, a massive exchange of ideas and a rash of thought — that is nurtured by numerous channels of communications. These channels thrive on the World Wide Web — as a ubiquitous medium that links individual to individual and builds communities.

The past few years has seen a rise in a handful of super-communities — Facebook, MySapce, Twitter and YouTube. Unfortunately, the potency of these super-communities is sometimes its principal flaw – the social conversation. These cooperatives are akin to a cocktail party – where the conversation sometimes gets lost in the sea conversations. It’s a sobering experience when you are able to distinguish between the conversations, to focus on the most relevant discussion and engage on a meaningful level. The engagement is a social currency that builds trust, confidence and authority – within the social conversation. There is a social network that blindly focuses on these core values and places enormous worth on the engagement – the company is Amplify.

So how does Amplify spark the conversation; well there are four main features – Clip this page, Share the URL, Write a post and Microblog. The conversation can then be auto-posted to Twitter, Facebook, Buzz, Posterous, Tumblr, Friendfeed, and more. Goldstein explains that — this is simply the best way to allow people, to not only share content but build a discussion around that content. I am witness to this phenomenon — I have had discussions with dozens of Amplify citizens from Eric Goldstein in NY to Joe Hackman in CA to Stefan Svartling in Sweden. Read more at www.huffingtonpost.com