It’s no surprise that Google comfortably dominates search. There has not been much movement either way for the search giant MoM or YoY.
What I find troubling is that Yahoo — the number two search engine — has seen a significant decrease YoY of 17%. During the same period Bing has seen a 51% increase.
Amplify’d from blog.nielsen.com
In July 2010, despite a slight drop in share from June 2010, Google remained the top search site, accounting for over three out of five searches (64.2%).
Yahoo! followed with 14.3% share of U.S. searches while MSN/Windows Live/Bing held a 13.6% share. Both engines experienced a slight relative increase in Month-on-Month share (2% and 4%, respectively). Together these top three engines account for more than 9 out of 10 searches (92.1%).
Top U.S. Search Sites for July 2010, Ranked by Share of Search Rank Brand Share of Search MoM change % YoY change % 1 Google Search 64.2% -1% -1% 2 Yahoo! Search 14.3% 4% -17% 3 MSN/Windows Live/Bing Search 13.6% 2% 51% 4 Ask.com Search 2.1% 2% 24% 5 AOL Search 1.9% -3% -38% Source: The Nielsen Company
Top U.S. Search Sites – July 2010, Ranked by # of Searches Rank Brand Searches (000) MoM change % YoY change % All Search 8,856,795 -3% -16% 1 Google Search 5,682,023 -4% -17% 2 Yahoo! Search 1,262,772 1% -30% 3 MSN/Windows Live/Bing Search 1,208,470 -1% 28% 4 Ask.com Search 189,243 3% 4% 5 AOL Search 172,401 -10% -47% Source: The Nielsen Company
See this Amp at http://amplify.com/u/97lz
