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Twitter Now Over 145 Million Users #mobile

September 3, 2010 By ramonbnuezjr View Comments

These are some impressive stats for the — four year old company.

We talk about Apple and it’s 250 thousand apps but Twitter has nearly 300 thousand apps.

Amplify’d from techcrunch.com

When I read Twitter CEO Evan Williams post tonight about the state of Twitter from a mobile perspective, the first thing that jumped out at me what that Twitter for Android, an app Twitter worked hard on, isn’t even in the top 10 most-used apps for the service. But Williams also used the post to whip out some impressive numbers. Chief among them: Twitter now has over 145 million registered users (though presumably less than 150 million, or he would have said that). And there are now nearly 300,000 registered apps in the Twitter ecosystem.
  • Mobile users have jumped 62% since mid-April
  • 16% of all new users to Twitter now start on mobile (it was 5% before Twitter started doing branded mobile clients)
  • 46% of active users use some sort of mobile Twitter experience
  • 78% of people who interact with Twitter still do so through twitter.com — though that number includes people who use more than one app
  • m.twitter.com is the second most-used Twitter interface at 14%
  • SMS and Twitter for iPhone are tied at 8%

See more at techcrunch.com
 
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Anime Show Targets Smartphones

September 2, 2010 By ramonbnuezjr View Comments

In all honesty I know very little about the Anime market but it appears to be a rather rapid and loyal customer base. Oddly enough so are iPhone subscribers.

It would only seem natural from a marketing perspective that the two join forces and promote Corpse Princess. I am clipping the story not to promote anime but to shine the light on the mirad of ways you can promote an event through social media or social sharing.

Amplify’d from www.mobilemarketingwatch.com

Mobile Marketing Anime Show Targets SmartphonesThe Corpse Princess has set her sights on smart phones.

The anime series of the same name is coming out on DVD September 14, and distributor FUNimation Entertainment is using the mobile advertising network iVdopia to get the word out. It’s all about engaging fans of anime, a genre of animation with roots in Japanese manga, or comics.

Something called the Viper Ad lets users swipe away an entire screen-takeover with a fingertip, unearthing the next image. With mobile social media, users will be able to share Corpse Princess videos with friends on sites like Facebook and Twitter. Fans will also be able to view multiple clips from the series on their phones.

The campaign for the DVD release of the show, titled Shikabane Hime in the original Japanese, is a natural progression for a business that has long understood–and even encouraged–fan sharing. For example, the Internet is rife with fan-translated chapters of popular manga long before they’re released in English, since copyright owners know that these translations increase consumers’ interest for a book’s official release. While other video content owners fear allowing copyrighted material to be viewed on mobiles, the anime/manga industry gets it.

Read more at www.mobilemarketingwatch.com
 
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Will T-Mobile’s First HSPA+ Handset Change the Landscape

August 30, 2010 By ramonbnuezjr View Comments

In full disclosure this is my post on the Huffington Post. Please enjoy and comments.

Amplify’d from www.huffingtonpost.com

T-Mobile is the fourth largest mobile operator in the United States. The company has been busy over the past year rolling out their next generation network — HSPA+. Magenta has rolled out HSPA+ in over 60 markets and is on track to hit 100 markets by the end of the calendar year. HSPA+ is an acronym for High Speed Packet Access and boasts download speeds of up to 21Mbp/s — in theory. T-Mobile subscribers who have 3G capable devices will also experience improved performance when on the HSPA+ network — explains Neville Ray — Chief Network Officer for T-Mobile USA.

Real world speeds will be slightly more conservative than the theoretical 21Mbp/s. Kevin C. Tofel (editor of jkOnTheRun) tested T-Mobile’s webConnect Rocket USB Laptop Stick (HSPA+ native). The results were impressive – 9.11 Mbp/s download and 2.73 Mbp/s upload. The assumption stands that we will see similar speeds on the T-Mobile G2.

T-Mobile recently announced their very first HSPA+ superphone in the U.S. — the G2 (AKA HTC Vanguard). The release date is rumored to be September 29th. Some sources also reveal that consumers may be able to pre-order the G2 on September 1st. T-Mobile has been stingy with the details — perhaps taking a few pages from The Book of Steve Jobs — let the storm of rumors create the viral campaign.

From an infrastructure perspective — it’s clear that our current 3G infrastructure is simply buckling under the crushing weight of data consumption. Evidence of this fact can been seen by AT&T’s difficulty in supporting the iPhone in certain markets and the fight for more spectrum.

From a handset perspective — we are currently in the midst of a mobile renaissance; fractured as it maybe. We are seeing massive movement on multiple fronts — massive content availability, superphones,  the mobile Internet and mobile payment systems.

Read more at www.huffingtonpost.com
 
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Going Global Means Going #Mobile in Emerging Markets

August 25, 2010 By ramonbnuezjr View Comments

At a Google conference this summer Mary Meeker of Morgan Stanley explained that by 2014 the mobile web will overtake the static web.

In reading this article I now see more clearly why that is the case. According to Venkatesh, N-11 and BRIC economies are growing rapidly. As such middle and lower class families are buying handsets. Once you combine handset penetration with transitional 3G and 4G technologies — mobile applications such as contactless payment systems — you have the makings of an economic shift in developing countries.

Amplify’d from blog.nielsen.com

The demand for information and communication is being reshaped around the globe, especially in countries with a growing middle class such as the Russia, India and China and some N-11 (Bangladesh, Egypt, Indonesia, Iran, Nigeria, Pakistan, the Philippines, South Korea, Turkey and Vietnam) economies. Recent projections from the International Monetary Fund indicate that over the next five years, growth in real Gross Domestic Product (GDP) in emerging markets will be substantially higher than in developed economies.

Notably, the large BRIC economies are expected to expand by four to five percentage points more each year from 2010-2015 than the established markets of G-7 nations including the U.S., U.K., France, Germany, Italy, Canada and Japan.
emerging-growth
web-mobile-penetration

Uptake Outlook
Over the next 5-10 years, mobile penetration will rise to roughly 140 phones per 100 inhabitants, even in very low per capita GDP countries, and then rise gradually with income. At that point, the gap in mobile communication between developed and emerging economies will have largely disappeared, although some differences in technological sophistication will remain. In fact, within emerging markets, mobile communication may actually foster greater business and GDP growth, creating a feedback loop which will further boost mobile penetration, which is part of the disruption caused by this technology.

Read more at blog.nielsen.com
 
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T-Mobile G2 Spotted in the Wild [PICS] #mobile

August 24, 2010 By ramonbnuezjr View Comments

Hardware specs are still scarce at best? It would be great if T-Mobile were making more information available.

In any event, I am not a fan of the qwerty keyboard — never have been. With so many smartphones being released with no-qwerty keyboard I am expecting new smartphones to follow suite.

I am sort of excited about T-Mobile’s first HSPA+ handset. What does the G2 really mean for the consumer? Well, not much until we start seeing some broadband applications that will utilize the wireless pipe. I am hoping that T-Mobile will have a handful of broadband applications at launch.

I do want to make a comment — HSPA+ does not theoretically give you 4G speeds. This is purely marketing hype. HSPA+ has a theoretical speed of 21Mbp/s. HSPA+ can get up to a theoretical 42Mbp/s when using dual carrier. LTE (Advanced) or 4G has been said to give you theoretical speeds of 100Mbp/s.

Amplify’d from mashable.com

Earlier this week, T-Mobile put up a teaser site for the upcoming HTC G2 smartphone. Today, Engadget has received photos of the phone out in the wild.

The new device, which is the T-Mobile branded version of the HTC Vision, features a slide-out keyboard just like the original T-Mobile G1. The G2 will also be the first phone to run on T-Mobile’s new HSPA+ network, which theoretically has speeds that can rival 4G.

It’s also believed that the G2/Vision will be the phone unveiled at a special HTC event next month.

Aesthetically, the phone echoes some of the design cues from the Nexus One, and the keyboard may be appealing to those that find the flatness of the Droid 2 untenable.

Read more at mashable.com
 
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Telecom Execs Eye New Price #mobile

August 23, 2010 By ramonbnuezjr View Comments

Well, I am guessing we will soon see the end of unlimited plans. At least mobile operators like Verizon and AT&T are on the same page. I am not sure what T-Mobile and Sprint are planning to do with their unlimited plans.

Surprisingly, Verizon is running public trials of unlimited pre-paid plans in the Bay area. They have been experiencing good results nation-wide — primarily due to the iPad.

Amplify’d from www.investors.com

About 48% of mobile phone operators predicted their companies will roll out more flexible pricing plans in the next 3 years, with 55% of execs surveyed by Freshfields Bruckhaus Deringer saying they favor tiered pricing plans. In recent years, telecoms focused on promoting one-price plans featuring unlimited talk time and texting as rivals vied to grab market share. But just like price wars, the relatively low-cost all-in-one plans eroded profit margins. Some carriers, such as AT&T (T), already have begun eliminating unlimited data plans.

Read more at www.investors.com
 
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AT&T Expands ‘myWireless’ to Android Devices #mobile

August 23, 2010 By ramonbnuezjr View Comments

I personally appreciate when a carrier makes managing your account easy. Most — if not all carriers — allow you to manage your account online. It only makes sense if you have a smartphone then you should have an app for that.

Looks like AT&T is making the myWireless available to two more Android handsets — the Captivate and the Aria.

Amplify’d from www.att.com

AT&T* today announced the expanded availability of AT&T myWireless Mobile on two additional Android devices – Samsung Captivate and HTC Aria – allowing wireless subscribers to manage accounts directly from their handset for free. Reaching millions of AT&T customers, the app expansion now makes myWireless Mobile available on multiple operating systems, including Android and BlackBerry 4.3.1 or higher, for both the Bold and Curve.

As part of AT&T’s commitment to make the customer experience more convenient, myWireless Mobile streamlines everyday account management needs using quick and easy tools directly on the handset. App features include:
  • Bill Payment — View and pay your bill directly from your phone
  • Voice and Data Usage — View usage for minutes, data and messaging
  • Features — Add or remove features, including new texting plans and more, directly from your handset
  • Paperless Billing — Enroll and reduce clutter

Read more at www.att.com
 
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Who is Buying the iPad? #mobile

August 9, 2010 By ramonbnuezjr View Comments

This is from an Nielsen study. An infographic with the breakdown of who is buying the iPad.

Amplify’d from blog.nielsen.com
iOS-user-profile

See more at blog.nielsen.com
 
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China Passes U.S. in Mobile Web #mobile

August 8, 2010 By ramonbnuezjr View Comments

You might get that wish sooner than later. Apple recently purchased a few million CDMA chips from Qualcomm. The argument is that these chips are for the possible Verizon iPhone due out late Q4 2010.

What I find curious is that landlines are cost prohibitive in China. As such wireless broadband is the only real option.

I wonder how China is dealing with its spectrum ecosystem? India just went through a round of auctioning off spectrum and it was fairly expensive. In the US we currently have a spectrum shortage. I wonder if China is keeping tabs and building a spectrum roadmap?

Amplify’d from jkontherun.com

Mobile Internet usage in China has surpassed that of the U.S., according to numbers released today by Nielsen. The Chinese have embraced mobile phones in huge numbers (755 million), and this fuels heavy mobile web usage. The lack of a landline network makes the phone the only option for web connectivity for many in China, so when they think of the web they instinctively think of the phone.

China’s 3G network has been rolling out rapidly to handle the sheer volume of phones in use, and other countries should be watching to benefit from any lessons learned by the Chinese. Network rollouts are not cheap, and any obstacles avoided are like money in the bank for companies outside China.

Read more at jkontherun.com
 
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China market: Mobile phone users top 805 million in June #mobile

August 4, 2010 By ramonbnuezjr View Comments

This is a mind blowing number.

I thought that 285 million handsets in the U.S. was a big deal. I know you can’t actually compare the markets — China has a population of 1.3 billion. The US population is about 300 million.

Amplify’d from www.digitimes.com

Users of mobile communication services in China reached 805.35 million in June 2010, growing 1.19% on month and 15.85% on year, according to China’s Ministry of Industry and Information Technology (MIIT).

The number accounted for 60.5% of the country’s population (user density).

Subscribers of fixed telecommunication networks in China totaled 304.92 million in June, with a user density of 22.9%.

In June, mobile phone subscribers in China sent 68.92 billion short messages, averaging 2.87 messages per phone number daily.

Read more at www.digitimes.com
 
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