Sep
3

test post

matthew on September 3rd, 2009

test post

latinos in new media No comments »
Aug
29

LATism Born & Bred in New York

matthew on August 29th, 2009

It all began with a need to join professional Latinos and provide the opportunity to develop the industry all the while bringing together the leading minds in social media.

Founded on the premise to get connected and promote one another, LATism(Latinos in Social Media) has become the largest Latino organization for Social Media professionals.

With its success, LATism is hosting its very first National Heritage Tourconsisting of a 3 state summit during Hispanic Heritage Month (September 15th- October 15th).

This event will provide the opportunity to challenge, develop and change trends and strategies that have failed to properly represent the largest ‘minority’ group in the United States.

Don’t let the ‘general market’ dictate how Latinos are represented. Educate, create, and reform the perception many have about Latinos and how we are marketed. Don’t change the rules of the game, let’s change the game by making the rules that will allow mainstream to better understand and support Latinos.

Become stronger, support, help and promote fellow Latinos!

Es tiempo mi gente –

Latino Stand Up!

For more info on the LATism Heritage Tour, please click here

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new media No comments »
Aug
29

Hulu’s Customer Base Continues to Grow

matthew on August 29th, 2009

Hulu was started in 2007 and at launch it had no content and no viewership. In October of 2007 it then engaged in a private beta and finally in 2008 it launched into a public beta. Hulu in a very short period of time has made a significant impact on video distribution. According to comScore, 28 million people watched content on Hulu, during the month of July.

To put this into some perspective – according to comScore, for the month of July,  ComCast viewership was 62 million and Time Warner came in at 34 million. Google by far is king of this New Media space with a July viewership of 8.9 billion.

So should Old Media be scared? Not yet! The problem is that content providers still make considerable revenue from traditional media distribution. Platforms like Hulu and Google still make little revenue from video distribution. I don’t see this imbalance lasting long. There just needs to be a revenue model that makes sense for content providers to make the leap over to the dark side.

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new media No comments »
Aug
28

Social Media Lessons from Whole Foods

matthew on August 28th, 2009

Wholefoods is a company that not only understands social media but embraces it completely . They have multiple Twitter accounts. This is not because Wholefoods is unsure of its’ position in this space – it’s quit the opposite.

In a bold move, Wholefoods ordered all its’ stores to get Twitter accounts. The stores not only complied but they got Twitter accounts for their departments; wine, cheese and beer. This allowed the local Wholefoods stores to create conversations not only on a store level but by department.

Due to the success of Twitter, Wholefoods has also ventured into other social media platforms, like Flickr, YouTube, Facebook, etc. Wholefoods is going where the customers are; social networks. They are creating conversations and building communities.

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new media No comments »